Under the furusato nozei program, residents can donate cash to municipalities of their choice. In return, they receive tax deductions in their own jurisdictions and gifts from the local governments that received their donations.<br />
Intermediary businesses handle donation processing and assist with sending gifts. They earn a portion of the donations as service fees from local governments.&nbsp;<br />
With diving into this program comes Amazon contending with four major platforms―Rakuten, Furusato Choice, Satofull and Furunavi―that are said to control more than 90 percent of the market share.